Campaign Details

Select the Ad Account you want to create a new campaign in.
Step: 1 of 8
Create Ad Account +
Create Campaign

Strategy

Pick a single play or stack them for maximum impact on target audiences.
Step: 2 of 8

Brand Activation play

Employees
Help employees build their personal brands.
ROI Pursuits:
brand
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Audience

Build the target audience you create content for.
Step: 3 of 8
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Positioning

Establish what you’ll be known for in the market.
Step: 4 of 8
you want to advance in the market with audiences
This is your chance to differentiate your brand. These are some key opinions in the market. You should develop the ones that your company believes it at its core (today). Examples:
teams in your audiences face again and again
This is your chance to differentiate your brand. These are some key opinions in the market. You should develop the ones that your company believes it at its core (today). Examples:
This CTA will appear in some of your video content or at the end of a written post. Examples:
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Questions & Timeline

Add the questions and hooks to create your content publishing schedule.
Changes Saved
Autosaving
Step: 5 of 8

1

Question

Post Date

HookS

Add Question
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Content Submission Deadline

Specify by when your creators must submit their content.
Step: 6 of 8
Edited for You
The content submission deadline should be at least 7 business days before the post publishing date. So the content creators will have enough time to review the campaign, accept it and prepare their answer for video recording.

content submission Deadline

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Campaign Admin

Choose the main support contact for this campaign.
Step: 7 of 8
Drag PNG or JPG files here to upload
or browse for files
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Review & Launch

Final Step

Campaign Name

Retail Innovation Specialist

Strategy

Brand Activation Play

{content_type}

KPIs

{kpi}

objective

{objective}

Audience

Target Audience

{target_audience}

Positioning

Key Opinions

{pov}

Key Scenarios

{fom}

Key conversion

{cta}

Campaign Admin

{first_last_name}

{title}

Contacts

{email}

{site}

Content Submission Deadline

{deadline}

Posts

1

Question

{question_text}

{date}

Hook

1

{hook_text}

Hook

2

{hook_text}

Hook

3

{hook_text}

Hook

4

{hook_text}

Hook

5

{hook_text}

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Submit Campaign
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